The 140th China Import and Export Fair (Canton Fair) wrapped up in Pazhou, Guangzhou on November 4. In 2026 the fair marks its 70th anniversary, and this autumn edition - themed across three phases, "Advanced Manufacturing," "Quality Home Life," and "Better Life" - once again served as a barometer for global trade and manufacturing upgrade. For a team focused on outdoor gear, the Canton Fair has never been only an order book; it is a window into where the industry is heading.
This edition covered 1.55 million square meters and gathered more than 32,000 exhibitors. What stands out is the quality shift: 64% of exhibitors have adopted new technologies such as industrial internet and AI, while new products accounted for 23.2% of exhibits and green products 26% - both record highs. The signal of China's manufacturing upgrade was visible across the halls.
Two trends matter most for the outdoor category we operate in. First, greenification is moving from slogan into the supply chain - recycled materials and low-carbon processes are becoming the norm, and EU, US, and AU buyers will only tighten their scrutiny on compliance and sustainability. Second, intelligence is reaching deep into manufacturing, which means stable lead times and traceable quality control are becoming baseline capabilities, not differentiators.
Back in the rooftop tent niche, the fair's direction matches our own read: buyers no longer want "a tent that sleeps." They want the full package - lightweight aluminum shells, tool-free setup, and verified waterproofing and durability. As the industry as a whole raises the bar on compliance and quality, suppliers who stay vertical, focused, and rigorous on the details are the ones more likely to be seen.
This is exactly the direction Hellorewild has held to. We focus on rooftop tents and their ecosystem, treating the "invisible specs" - shell material, gas-strut cycle life, tested waterproof mm rating - as the core of the product rather than marketing copy. The fair is over, but global outdoor users' demand to "sleep higher and go farther" keeps growing - and that is why we keep refining our products.
Fairs close; demand does not. We will keep tracking real feedback from EU, US, and AU procurement sides, and turn the signals every Canton Fair releases into improvements for the next generation of rooftop tents. If you are also watching supply trends in outdoor gear, we'd love to hear your thoughts on the site.
